Established in 2017, Panout operates in Istanbul, one of the world’s greatest metropolises.

Panout helps bring various brands into contact with Istanbulites in the most effective way through its wide array of outdoor advertising products in Istanbul’s most central locations, as well as its ad units evenly spread throughout all of the city’s districts.

Panout is an outdoor advertisement, sales and marketing company boasting 8.974 advertising displays in Istanbul with ad units ranging from city light poster including, city light column, bus stop advertising displays; and megalight.


Manufactured with innovative design and quality materials, Panout’s outdoor advertising products are widespread across Istanbul and have become a very part of the city that never sleeps.

These products are located exactly where they can catch the eyes and appeal to the hearts of Istanbulites in their day-to-day lives, conveying the brands’ messages to their target audiences in the most effective and quickest way thanks to their high visibility.

Bus Stop Display

City Light Poster

City Light Column




A premium network made up of locations that offer the highest footfall and best reach to the target audience by taking the level of urban activity and traffic volumes into account.

PanoutPlus is provided across 6 networks consisting of 700 units.


A widespread network that includes bus stops across 38 districts of Istanbul, covering the city in circular zones starting from the most central locations and aiming for a higher unique reach.

PanoutCity is provided across 6 networks consisting of 500 units.


Positioned across spots in the heart of Istanbul, this network conveys your message to the target audience by attracting the most attention with its high visual capacity.

PanoutMGL is provided across five networks comprising 22 faces each.



MD, Sales and Marketing


Assistant MD, Sales


Operations Director


Appeal to the entire city with ads in the most central, popular, and crowded areas of Istanbul.

Reach your target audience


  • +90 212 931 93 70
  • Esentepe Mahallesi, Dergiler Sk. No:3, 34394 Şişli/İstanbul

Serap Yakın

Serap Yakın started her sales career at Milliyet Newspaper as an MT following her graduation from the School of Foreign Languages, German Language at Marmara University. In 2003, she worked as Vice President responsible of Sabah Magazine Group and Ciner Magazine Group advertisement sales. In 2008, she started working at Wall City Design company as Sales Marketing Coordinator. 

As of 2019, she joined Panout Media and is serving as Sales & Marketing Managing Director.


Mert Gürses

Mert Gürses was born in Istanbul in 1974 and graduated from the department of Tourism Business Administration. In 1998, he started his career in the Tourism Sector. His sales career started at Sabah Newspaper’s HR magazine ‘İşte İnsan, followed by working as sales group coordinator in numerous media companies such as Sabah, Aksam Newspaper, Dogus Publication Group Magazines and 1 Numara Hearts Magazines (Esquire, Para, Geo, Forbes etc.).

As the press sector has decreased in size, he transferred to the out of home media sector with Wall City Design company. With the merge of Wall & JCDecaux, he had a chance to experience global outdoor perspective and represented Istanbul branch and Turkish OOH market as part of JCDecaux. As of 2019, he joined Panout Media, as Assistant MD, Sales.


Gülden Baş

Gülden Baş started her career at UPS-SCS in 2006 as an Operations Executive while she was studying Statistics at Mimar Sinan Universty in İstanbul. She pursued her education and career between 2008 and 2013 in the UK. She completed her MBA in Finance at Cardiff University in 2010.

In 2013, she started working at Fedex trade Networks as an Operations Supervisor in İstanbul. Between 2016-2018, she was an Operations Manager at Etis Lojistik AŞ. As of 2019, She joined Panout Medya İletişim A.Ş. as an Operations Director.